What Shopify data does Simple Chat use?

Simple Chat reads Shopify store data your app permissions allow so the AI can answer and act in support context—not for unrelated purposes. It uses your product catalog, orders, customer information, blog articles, store policies, and theme settings, and it uses Shopify analytics for revenue reporting. All access follows Shopify's permission model and is used solely for providing customer support.

Store content and configuration

These sources ground product, policy, and storefront answers.

  • Product catalog — titles, variants, availability, and product-page context for shopping and support questions.
  • Blog articles — published content the AI can reference when customers ask about topics you cover on the blog.
  • Store policies — shipping, returns, privacy, and other policy pages synced for accurate policy answers.
  • Theme settings — context needed for how the widget and storefront experience are presented.

The assistant is expected to draw on this synced material rather than inventing generic store facts.

Orders and customers

When a question depends on a specific person or purchase, Simple Chat uses Shopify order and customer data within granted scopes.

  • Orders — lookup, status, and fulfillment-related support (alongside enabled tools).
  • Customer information — identity and contact context tied to the conversation and order history.

If an answer requires an action or integration your setup does not support, the AI escalates instead of guessing.

Analytics and reporting

Shopify analytics supports revenue reporting in the merchant experience—for example understanding support-related business impact alongside conversation activity.

Analytics usage is part of the same permission model as catalog and order access.

Permissions and purpose

  • All data access follows Shopify's permission model — only what you approve at install and in Shopify admin.
  • Data is used solely for providing customer support through your store, not sold or repurposed for unrelated use.

Review requested scopes during install and in Shopify's app access settings whenever you audit what Simple Chat can read.

Changelog releases

This topic appears in the following release notes: