Can I change the AI assistant's name, title, and avatar?

All three are editable in Branding settings: the assistant's name, its title, and an avatar (PNG or SVG). This is the identity customers see when they talk to your AI in the chat widget; staff messages follow your team's identity rules separately.

The name is the display name above or beside messages, a mascot, "Alex from Support", or a product specialist persona. The title is the smaller role label under the name in the storefront and checkout widgets, something like "Support" or "Shopping specialist". Leave the title blank and the widget shows AI Assistant by default. The avatar sits next to AI messages: upload a square PNG, or paste inline SVG.

Updating the identity

1. Open Simple Chat in Shopify Admin and go to Branding.
2. Enter the assistant name; short and pronounceable works best in chat.
3. Enter a title, or leave it blank to keep the default AI Assistant.
4. Upload a square PNG (128×128 px recommended; 64–512 px, max 256 KB) or paste SVG markup, following the size guidance shown in settings.
5. Save, then open the storefront chat preview and confirm name, title, and image render clearly on mobile and desktop.

A simple, high-contrast mark stays crisp at the small sizes in the widget header and message list. After changes, spot-check a live conversation to make sure the avatar doesn't clip or overlap long names in narrow mobile layouts.

Picking a name that fits

Match the register of your brand: a playful name suits a lifestyle brand, a neutral "Support" title suits B2B or luxury. Customers understand AI-assisted support, so stay honest; the name and title can be on-brand without impersonating a specific human employee. And keep the split in mind: name, title, and avatar come from Branding, while widget colors and radius come from the theme editor app block. Adjust both so the widget feels cohesive.