Can the AI handle multiple languages?
Yes, on both sides of the conversation. Customers write in their language and get replies in it. Your staff reads and answers in theirs, with translation built into the dashboard.
What the customer experiences
The assistant follows whatever language the shopper uses. Someone who writes in French, Spanish, German, or another language gets replies in that language, without being asked to switch to English first. That holds across the usual support territory: product questions, policies, order lookups when enabled, and handoffs to staff.
What your staff gets
The dashboard includes a built-in message translation feature. An agent who works in English can follow a Spanish thread without pasting each line into an external translator, and can compose in their own comfortable language while the customer still reads theirs, depending on how your team uses the translation controls.
Three things worth doing
- Keep merchant instructions and FAQ answers clear in your primary language. The assistant still grounds replies in your configured store content.
- Align policy wording in your FAQ and articles with what you'd want quoted back in any language.
- Remember that escalation keeps the full history in one thread, whatever mix of languages it contains, so whoever picks it up has context.
Multilingual chat doesn't replace localized storefront content or legally reviewed policy pages in each market. What it does is make live support usable the moment a customer opens the widget, in whatever language the customer chooses to write.
Changelog releases
This topic appears in the following release notes: