What is Simple Chat?

Simple Chat is an AI-powered support app built specifically for Shopify stores. It helps answer customer questions across chat and email using the context that already matters to your business: products, variants, availability, orders, policies, blog articles, FAQs, custom data, and merchant instructions.

Instead of treating every store like a generic website, Simple Chat is built for the questions Shopify shoppers actually ask—sizing and variants, stock status, order updates, returns language, and the details on your product pages.

Built for practical Shopify support

The app is designed for practical support work, not just generic chatbot replies. When someone asks what you sell, whether an item is in stock, or what your policy says, the assistant can draw on synced catalog and store content rather than inventing a vague answer.

Depending on your configuration, Simple Chat can look up order and fulfillment details, help with product questions, collect structured information through forms, monitor conversations that need follow-up, and escalate to staff when a human decision is needed. That mix of self-service answers and controlled handoff is what makes it useful day to day—not only a chat bubble on your theme.

Configure behavior in plain English

Merchants configure behavior in plain English instead of building rigid decision trees. You describe tone, priorities, and when your team should step in. As your catalog, promotions, or policies change, you update instructions and FAQs rather than rebuilding a flowchart from scratch.

Chat and email in one support workflow

Customers can reach you through the storefront widget and, when you enable it, through email in the same inbox your team already works from. That keeps context together so your staff is not copying order numbers between disconnected tools.