How does the AI use my current page context?

When a customer opens chat, the AI already knows what page they're on. That context is passed along automatically, so replies can reference the product, article, or store page in view without the shopper retyping titles or pasting URLs. It's one of the practical differences between a generic website chatbot and support grounded in your Shopify catalog.

On product pages

The product's details are in context the moment chat opens: title, variants, availability, and other synced product data tied to what the customer is looking at. So the common pre-purchase questions just work (sizing, materials, stock status, variant selection), and a customer can ask 'Is this available in medium?' without explaining which item they mean.

On articles and other pages

Same principle beyond the catalog. A shopper reading a blog article, a policy page, or other store content gets answers informed by that page instead of generic store-wide replies that ignore what they cared enough to open.

Getting the most from it

Page context reflects what's synced from your store, so it's only as accurate as your product data, policies, and articles. Keep those current, and add merchant instructions or FAQs for the edge cases a product page doesn't spell out on its own. There's nothing to configure per conversation; context is automatic on the storefront widget. To see it work, open chat on a specific product and ask a question that only makes sense for that SKU. The answer should respect the item in view.