How does the AI know about my store?

Simple Chat uses your Shopify data, the instructions and FAQs you write, and the tools you enable.

Shopify content

Your catalog supplies product descriptions, prices, variants, and availability. Store policies and published articles help answer broader questions. The page a customer is viewing adds context, so "Does this come in medium?" can refer to the product they have open.

Catalog updates are synced from Shopify. Keep the underlying product and policy content current so the assistant has the right information to work with.

Instructions and FAQs

Use instructions to set tone, explain how your team handles requests, and identify cases that need a person. Use FAQs for specific answers, such as care instructions or return conditions that aren't covered elsewhere.

For example, a product description can explain its materials, an FAQ can explain how to wash it, and your instructions can tell the assistant to ask staff about damage claims. Keep those sources consistent when a policy changes.

Order and shipment records

A question about a particular order needs a lookup through an enabled tool. The assistant verifies access to the order and checks the available records. Connected services such as ShipHero can supply warehouse details, and you can select order metafields to include.

Review conversations after changing your content or tools. If an answer is missing a detail, update the source that should supply it; if the request needs staff judgment, make that handoff clear in your instructions.